Will East was named head coach of the Alverno College tennis program in August of 2017.
East is the second head coach in program history and inherits a squad that finished 12-13 (7-2 Northern Athletics Collegiate Conference) last season, made a third consecutive trip to the NACC Women's Tennis Tournament and attained at least 10 wins the last three years.
He served as a tennis professional intern for the six months at Elite, Sports Club in Mequon and as an assistant tennis professional at the River Club of Mequon the preceding summer.
East, a native of Sheffield, England, began his career as an assistant tennis professional at Eccleshall Tennis Club in his home town for three years.
He received his bachelor's degree in sport management from Cardinal Stritch University where he was a member of the Wolves men's tennis squad that advanced to the second round of the NAIA Championship Tournament both his junior and senior seasons.
In addition to his coaching duties at Alverno, East is also a tennis professional at Elite Sports Club in Mequon.